Rebranding Project for Drachma Brand

Rebranding Project for Drachma Brand
Class Assignment / Design Intern
2020

• Led a rebranding initiative for the Drachma brand, working directly with a real client to understand their vision and objectives for their new identity.
• Conducted market research and competitive analysis to inform design decisions and ensure the brand stood out in a crowded market.
• Developed comprehensive visual design elements, including logos, color schemes, typography, and brand guidelines.
• Collaborated with team members and the client to refine and present design concepts, ensuring alignment with the client’s goals and target audience.
• Gained hands-on experience with design principles, branding strategy, and client communication, deepening understanding of real-world branding processes.