Thesis Project

Designs That Can Promote Local Feast Band Clubs To Attract More Youths
Thesis Project
2022

• Conducted a comprehensive study to identify the key challenges faced by the Lourdes Qrendi Youth Section in engaging young members, based on a case study with the youth section committee.
• Focused on the design elements that could encourage youth participation within local band clubs, incorporating both visual and experiential strategies to make the environment more attractive and engaging for young people.
• Led the rebranding effort for the Lourdes Qrendi Youth Section, including redesigning the club's visual identity (logo, color schemes, promotional materials) and enhancing its online and offline presence.
• Applied design principles to create modern, appealing materials (posters, flyers, social media content) aimed at attracting new youth members.
• Engaged with the youth section committee and local community to gather feedback and ensure the redesign resonated with the target audience, fostering a sense of ownership and involvement.
• Developed insights and recommendations for future initiatives to continue fostering youth participation in cultural and musical activities.